The Media Playbook: Brand Authority and Crisis Management
The Media Playbook: Brand Authority and Crisis Management
What's included?
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18 Chapters
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6 Practice Quizzes
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3 Practice Checkpoints
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14 Videos
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1 Graded Challenge
Learning Objectives
- Understand how financial media operates and what editors actually look for when deciding what gets covered.
- Build and maintain media relationships that work in your favor before a crisis forces your hand.
- Control the framing of your own announcements before the media, competitors, or forums do it for you.
- Manage internal and external communications during periods of regulatory scrutiny.
- Identify the specific behaviors that allow some brokers to emerge from a crisis with their credibility intact.
- Rebuild brand authority and re-engage media relationships in the months following a public crisis.
Certification
The syllabus is verified by external subject matter experts. You will receive a certificate after finishing all the material covered on this course and passing a graded challenge.
Primary instructor:
Jeff Patterson, Head of Education at Finance Magnates
Guest lecturer:
Andrea Badiola Mateos, Entrepreneur
Guest lecturer:
Christos Drakos, Certified trainer by HRDA
Christos Drakos, Certified trainer by HRDA